Children play with a hi tech robot outside Hamleys. Picture: Getty
A spokesman for Hamleys said: “Toy manufacturers have focused on innovative, imaginative play in developing new toys for this Christmas. This innovation is also driving creativity in children with two hi-tech craft toys featuring on the list.
”These robots are affordable at 80 Euros per set. No wonder everyone wants them!
“If you have an interactive teddy bear, your target market is quite young and is less likely to be swayed by advertising. However, what most older kids want is something they see on TV that gets them excited. Come Christmas Day it can sometimes be disappointing when the product doesn’t necessarily deliver the magic promised by the advert.
“I often think that toys which try to have apps attached to them don’t work very well – it sometimes seems like an afterthought, that manufacturers feel they have to add a technological element.”
Here are the prices for each set: (source)
Interactive Tracy Island £80
Skate & Sing Elsa £40
i-Que Intelligent Robot £65
Little Live Pets – Clever Keet £60
Once Upon A Time Princess Rose Peppa £20
Kinetic Sand £20
3D Maker £40
My Friend Freddie Bear£40
Shopkins ‘Scoops’ Ice Cream Truck Playset£20
LeapPad Platinum£120
