“It’s exciting. We are getting close to a good milestone,” said Stein, who also revealed that Betterment hasn’t ruled out going public. “No plans yet. Our aspiration has always been to help millions of people enjoy a better life. We are a long way from a million. We are on that path. An IPO may help us accelerate on that path.
No plans yet.” “Probably about two years ago, we started to see some of these advisors waking up to firms like Betterment. In the beginning, candidly, they saw them as a threat or they did not worry about them,” said Canter. “But the dialogue has quickly shifted, more quickly than I had anticipated, to a story of us versus them to a story of us and them.”They will go public eventually. The gap is closing; the high net worth individuals are loving the new robo advisors. I think Personal Capital is on to something bigger by making it a hybrid system.