Yelp said its Chief Financial Officer Rob Krolik was leaving the company. Yelp reported fourth-quarter loss of $22.2 million or $0.29 per share, compared to last year’s profit of $32.7 million or $0.42. Sounds like doom. Their ad driven model actually looks like it should be profitable. Unless they’re hemorrhaging money on humans to screen reviews for spam or scams.
But if Yelp pays a small fee, then all these negative earnings story will be filtered out from the Internet!If you read Yelp for anything other than entertainment purposes you’re part of the problem, Google is infinitely a better source for reviews. I stopped checking yelp when I wrote a review for my hairdresser and it “doesn’t count”, yet some 1-star review where the person didn’t even go into the salon was front and center. Reviewer was mad that she didn’t get a call back promptly enough. How can you review the service when you’ve never used the service?