“Protecting the rides of presidents and other VIPs is nothing new. Franklin Roosevelt’s limousine was fitted with armour plating and bullet-proof tyres in 1941 after Japan attacked Pearl Harbour. Nor is it novel to modify expensive vehicles fresh off the production line. The mega-rich have long sought to personalise new cars with a fresh paint job or interior.
But with the exception of the Aston Martin driven by James Bond in “Goldfinger” in 1964, which sported a retractable bulletproof screen, marrying luxury and safety is a new phenomenon.” (NYSE:PSO)